Launch Ideas: Inspiration from The Million Dollar Weekend

I saw this tweet the other day on how to launch with Noah Kagan’s book, Million Dollar Weekend.

I analyzed its launch strategy:

• have a brilliant cover that people want to pose with and take pictures of

• Have a simple product lineup

  • cheapest

  • middle

  • expensive

• The middle product is 25% more expensive than the cheapest, and the expensive 50% more than the middle

  • cheapest is ebook, via Amazon

  • middle is physical copy, via Amazon

  • expensive is from publisher directly, with other benefits

I think I’m going to do something similar. I think the launch campaign is absolutely brilliant.

I’m excited to implement some of my creativity in this launch. I’ve worked hard on this and want to delight the world.

I’m drafting a plan on how to do so - if you have any ideas or know anyone that does, please forward this email to them!